Profile of a Central African Brand Rising Woman, A Senior Journalist, Profound Peace Advocate and Philanthropist: Amy Banda
By Raymond Enoch
Chronicled as the Oprah Winfrey of Africa, perceived as a peace inspiration & heroine, clenched as a seed of light and courage in her generation, I have met a handful of people in my life, from several nationalities who admit that Amy BANDA’s heartiness is second to none.
It may be pretty strenuous to describe Amy BANDA The MIC MASTERPIECE known to many as THE VOICE, whose bequeathal in close to two decades, easily connects to words like passion driven, hardworking, creative, committed, dedicated, audacious and inspiring.
Many are inspired by Amy Banda and they delineate her as the anchor lady who delivers, irrespective of any obstacles.
Some say she is a news locomotive and some say she is an unstoppable engine boat whose journey through sea and life is never backwards.
This charismatic Woman Leader in the Central African Republic of Cameroon, fondly marks out ‘The Land of Promise’ in most of her radio and TV productions recently paid tribute to the 39th president of the USA Jimmy Carter who had strong beliefs in the value of human rights and a legacy in improving the lives of others, especially those who are desperately poor and vulnerable.
Like Carter, she leaves indelible footprints with her work because she knows she has one life and one chance of making it count.
Little wonder her dad Mr Ephraim Banda Ghogomu another veteran some called ‘the “arch Journalist’ named her after Amy Carter to salute the excellent achievements of the apolitical politician who championed the Camp
David Accord.
Her charisma, her eloquence make her a must listened to presenter” on radio and Television.
Set out as “a talented, energetic and passion driven journalist and Peace builder” with hardworking compact action to inspire others most notably Women of her generation, Amy Banda comes from the North West Region of Cameroon, recognized nationally and internationally as a football landmine.
Little wonder, she presented live hourly editions of ‘Qatar Show’ during the 22nd edition of The FIFA World Cup in Qatar in 2022 and & ‘Can Story’ in the course of the CAF Africa Cup of Nations 2023 which took place in Côte d’Ivoire from 13 January to 11 February 2024 live on Crtv Sports and Entertainment, run by Raphael Nkoa.
Action Woman is one of her popular and outstanding initiatives committed to celebrating and empowering women by providing knowledge, community, and connections for success in any career path that traverses on success stories and actions taken by women to addy value to lives and humanity.
Produced and Anchored by Amy BANDA on Crtv News and Crtv Littoral, Action Woman is where African women bring the continent’s most pressing success stories to the table that inspire strength, courage, resilience and tenacity.
She brings women’s voices to the conversation and, more than that, she is building a community of inclusion and empowerment.
Amy knows women want to talk about the important issues of our time, and so in her creative strides, she made ‘Action Woman’ a safe place to do it. Women know their voices matters and their voices count – and knowing every voice matters, they join others in this growth induces conversation and journey.
Inspiring Women are thus Changing the World and Workplace with ingenious initiatives and success stories on 5 year old Action Woman programs.
For Amy, celebrating the women leaders around her isn’t for a specific goal, but a task that must be sustained and accomplished.
Female leaders deserve recognition every day and this Amy Banda strives to promote, so women must own and tell their stories to break cycles hindering growth and steer the most desired change needed for the good of the society.
Women like Amy Banda bring a unique perspective to professionalism, building consensus on gender Equality and achieving greatness without compromise. They are resilient. They are empathetic. They are visionaries who believe in themselves and steer others to reach their goals and do great things.
Not all women measure success solely in their workplace, and that’s worth celebrating too. Some women measure success in their personal lives. They find that being a leader in their family or other communities and organizations is the most fulfilling. Amy Banda transcend Beyond that to cheerish her place in history especially in Africa.
Success looks different for everyone, but inspiring women to show up to support each no matter what goals they are going after, is one goal Amy Banda pushes forward as an agenda for the Empowerment of Women and the underserved of the society.
Amy on Action Woman allows women to be authentic, share their experiences and
Unapologetically own who they are, and what they stand for in the Society.
She Pushes many through the incentive to reach their full potential.
It is her mission to help create a space for a new generation of female leaders through speaking authentically, providing mentorship, and sharing lessons and best practices.
As a Founder of ” Target Peace” a Peace promotion Movement and Philanthropy arm of her life and existence, Amy Banda is standing for Peace and Inspiring Peace building through her support programmes for the internally displaced persons in the west region, the widows empowered for peace projects, the back to school kits for IDPs, the peace tournament with the Fon of the Bambalang people to name these.
These moves shook the land of promise gently organisers of the VIIMMA annual saluted her prowess by naming her the 2022 Peace Journalist of the Year.
Amy Banda continues to shift her focus and attention on peace, more than ever, so together in solidarity despite the difference and diversity, global citizens will make more intentional choices to build blocs of peace for healthy and peaceful societies.
Amy Banda is a distinguished career woman in the Media who began in 2008 with LTM, followed by a move to STV in 2012, where she became known for hosting the flagship program “Voice of the Voiceless” plus relaunching the first ever morning TV show “The Good Morning Cameroon” which was launched for the first time by lulu Favour Efange of blessed memory on a certain December 13.
In May 2017, she joined Cameroon’s state-run media, CRTV, where she has launched programs like “The Holiday” with Ebeny Manfred and “The Artist”, while making significant contributions on “Day Break on Crtv”, “Family Matters,” & “Calling the Women”
Amy Banda’s dedication to the promotion of peace and advocating for the rights of vulnerable groups, such as widows in Cameroon made ace presenter of “Daybreak on Crtv” call her the mother of widows.
She also serves as the Vice Chair of Phenomenal African Woman – Cameroon, further emphasizing her commitment to social causes.
Her contributions to media and society have been recognized through multiple awards. Notably, in 2017, she was voted the Most Influential Young Cameroonian in Media, reflecting her significant impact on the country’s media landscape.
She has more dozens and numerous awards. Some of the notable Awards and international recognitions Amy Banda attained are: The Victoria International Media Merit Award 2022 Peace Journalist of the Year, the SCOOP 2015 TV Social Programs Award, Afro-Biz Universal Award, Lifetime Achievement Award Gold Category in recognition of merit to Amy BANDA as a rising female journalism icon, 50 Most Influential Young Cameronians Award 2017, Regional & Continental Winner of Africa’s Most Influential Women Award 2017 in Accra Ghana, University of Minnesota School of Journalism Award 2016, the Organization Committee of the Cameroon Leadership Academy Award Gender Equality -Empowerment 2024 Award, 2024 WILPF Award of Recognition 2024, Lifetime Achievement Award by the Fobang Institute for inspiring strategies for peace.
Amy Banda Secure’s Firm Place in Hall of Fame of Cameroon’s Top Masters of Ceremonies as Media Personality and one of such is the Order of Malta Fundraiser Chaired by Cameroon’s First Lady, Chantal Biya.
She presented a Special Program on the 14th of August 2023 at the Hilton that named the President of the Republic H. E. Paul Biya ‘The wise man of Africa’ for sealing the
Greentree Agreement with Former President of the Federal Republic of Nigeria Olusegun Obasanjo resolving the Cameroon–Nigeria border dispute over the oil and natural gas-rich Bakassi peninsula.
She was privileged to present that once in a lifetime occasion attended by a cross section of Ministers, with Leonard Châtelain who like her, was extremely happy the Bakassi peninsula since 14 August 2013 is an integral part of the country as Cameroon exercises full sovereignty over the territory.
Their poise and stage presence, coupled with credibility, integrity and sense of humour; were all spicy ingredients that set the intellectual and emotional tone for the successful event that was broadcast live on at least ten private media
Amy Banda credibility, integrity and sense of humour; were the ingredients that set the intellectual and emotional tone for a successful events that she always anchors.
Amy Banda maintains an active presence on social media platforms, which she amplifies and engages with a broader audience and continues her advocacy work.
Indeed and notably Amy Banda is a prominent journalist and media personality from one of the African countries the Republic of Cameroon who is known for her dynamic and impactful approach to storytelling. With a career spanning over a decade now, she has worked across various platforms, including television, radio, and online media, delivering compelling stories that address social, political, and cultural issues.
Amy Banda is celebrated for her eloquence, dedication to truth, and ability to amplify marginalized voices, making her a trusted figure in African journalism and Peace Advancement and Conflict Transformation which has continued to endear her to the greater world today.
