Entrepreneurship: Attah Ojochegbe Blessing of Ojay Beauty Koncept Crafts Success from Passion to Profit
By Raymond Enoch
Attah Ojochegbe Blessing, known by her social brand name, Ojay-bee Attah, has carved a niche for herself in the world of creativity and entrepreneurship. As the Creative Director of Ojay Beauty Koncept, a registered business specializing in makeup artistry, beadings, and crocheting, Blessing’s story is one of passion, perseverance, and artistry.
“I make unisex beaded stone bracelets, quintessential waist beads for women of color, and crochet wearables from beanies to bags, shirts, pants, and kiddies’ wear,” says Blessing, speaking about her expansive craft offerings. “What started as a hobby, a way to express my creativity and unwind after a long day, soon blossomed into a full-fledged business.”
Through her creative works, Blessing has not only found a sustainable income stream but has also built a brand identity that resonates with customers. From designing a memorable logo to creating a cohesive visual identity, she has ensured consistency across all touchpoints, including her social media presence and packaging. “The goal was always to build trust and recognition, void of scandals, among my customers. And I’m proud to say I’ve succeeded,” she adds.
Her entrepreneurial journey hasn’t been without recognition. Blessing has received several awards for her dedication and craft, and she is also a certified National Youth Service Corps (NYSC) SAED trainer and facilitator. Her teaching skills shine through when she trains corps members, helping them create a beanie in less than an hour.
The transition from passion to profit wasn’t instantaneous. Blessing’s motivation stems from a deep love for the craft, alongside the drive to never quit, no matter the obstacles. “Every day, I am motivated to push through the challenges. I may not be at the top yet, but I am making progress and covering my bills,” she says with pride.
However, like many women in the craft industry, Blessing has faced certain challenges. “Underpricing is a major issue, especially when you’re starting out and trying to build a reputation. Also, the lack of sufficient capital for expansion remains a major barrier,” she admits.
As a voice for women in the craft sector, Blessing believes in the power of government and private sector support. “We need government to actively support handcrafters by buying what we make, empowering us with startup capital, and allocating grants to aid our growth,” she says. “This support will help businesses like mine grow and thrive, creating jobs and opportunities for others.”
For Blessing, her journey is just beginning. With determination and an unwavering love for her craft, she is set to inspire many more women to turn their passion into profitable, sustainable businesses.
